Industry
The latest news and developments in web analytics, search engine optimisation, mobile analytics and online marketing.
November 2009
- Search engine results will soon factor in site speed or page load time as a contributing factor to a websites Google rank.
October 2009
- Google Analytics adds new functionality including mobile reporting, custom alerts and new engagement goals.
September 2009
- Adobe, the maker of Photoshop and Flash software acquire leading web analytics company Omniture in a deal valued at approximately US$1.8 billion. The press release states, "Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices". Both companies are listed on the New York Stock Exchange, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR).
August 2009
- Eyeblaster study finds that users are 25 time more likely engage with online advertising than to click on it. Engagement is measured using the 'dwell' time metric. The average number of seconds consumers intentionally spend engaging with an online advertisement.
July 2009
- IAB Australia and Nielsen Online are working on a hybrid web audience measurement solution. The hybrid solution will combine panel-based measurement and server-based measurement.
June 2009
- 82 percent of marketers identified conversions as the top metric for evaluating the success of an online campaign according to a new poll by Forbes.com. SEO, pay-per-click (PPC) ads and e-mail were identified as the most effective means of generating conversions. Registrations was the second highest metric with 55 percent
- Google launches dashboard for local business centre customers
May 2009
- Web analytics forecast to grow 14% annually in the US according to Forrester report
- Word of mouth marketing association (WOMMA) release metrics best practice guidebook
- New search tool WolframAlpha positioned as 'fact' search engine whilst Microsoft launch new 'decision' engine Bing
April 2009
- Yahoo! Web Analytics now available to search and display advertisers
Febuary 2009
- Yahoo! introducing video and images to paid search advertising. New online advertising offering called "Rich Ads in Search"
- Video SEO - new study shows videos are 53 times more likely to appear on the first page of search results than text pages
- Google launch new Conversion Room Blog. Blog focuses on implementing and using Google Analytics, Website Optimizer and AdWords conversion tools
January 2009
- Web Analytics Association 2009 Outlook Report. Web analytics expertise needed, "when asked where their investments will go in 2009, 43% of organizations said they will invest in training, and 38% will invest in best practices consulting."
- Free segmentation and behavioural targeting tool - BTBuckets.com. Integrate BTBuckets with Google Analytics for behavioural targeting persona drilldowns
- eMarketer online forecast for 2009. This article looks at the economic impact on online advertising and media growth. Online search is set to grow at a rate of nearly 15% whilst online video will increase 45% (down from 81% in 2008).
Latest e-commerce figures from comScore show that coupons were the fastest growing website category with unique visitors up 32% over October 2008
December 2008
- Google launches new Google Analytics YouTube channel explaining the uses and benefits of Google Analytics
- Retailers invest in mobile shopping. Amazon, Sears and Wal-Mart invest in new m-commerce sales channel
- Web Analytics key development timeline for 2008
- Is your website mobile compatible? The World Wide Web Consortium or W3C release mobileOK Checker. Enter a page URL to test if content is mobile compatible
- Kiwi entrepreneur wins Facebook app contest - Wildfire Interactive
November 2008
- First mobile analytics and web analytics integration - Bango's mobile analytics and Omniture's SiteCataylst combined to measure both channels
- Flash/flex tracking available through Google Analytics
- Social network site usage summary by Jeremiah Owyang. Includes Facebook, Bebo, LinkedIn and MySpace
October 2008
- New features released for Google Analytics. Updates include advanced segmentation, custom reporting, visualise reports and integrated reporting with AdSense
- IndexTools rebranded Yahoo! Web Analytics
- Latest social networking statistics from Neilson Wire. Blog title, "Twitter Grows Fastest, MySpace Still The Social King"
- Omniture acquires Mercado's Site Search and Merchandising Business, "Omniture is the top supplier of Web analytics to the retail industry and this aquisition extends our leadership further into merchandising"
July 2008
- Aussie e-commerce leads the world. Coremetrics research shows that Australian and New Zealand consumers are twice as likely to buy goods online when compared to their UK counterparts
- Google Analytics starts measuring TV ads, allowing advertisers to compare the return from TV ads versus online ads
April 2008
- Yahoo! acquires IndexTools' Analytics Business
March 2008
- YouTube Insight launched - users able to view video stats
- Omniture launches video tracking. New service tracks three aspects of online video including engagement, effectiveness and viral metrics
